Synthesia

Product Description

Synthesia is an AI video creation platform backed by Nvidia. The platform allows users to generate professional-looking videos using generative AI models, text prompts, and realistic AI avatars. Ideal for businesses and individuals, Synthesia simplifies the video content creation process without the need for advanced technical skills.

Key Features

• Text-to-video generator: Use Synthesia to create videos from various text sources, including PDF, Word, or TXT documents, weblinks, and text prompts.
• Multi-language support: The platform supports voiceovers in over 130 languages.
• Custom avatars: In addition to 160+ diverse AI avatars, you can personalize your video with a custom avatar – a digital version of yourself.
• Easy editing tools: Edit videos by adding subtitles, adjusting aspect ratios for different devices, and customizing backgrounds, colors, logos, and more.

Pros and Cons

• A wide collection of avatars, voices, accents, tones, and video templates.
• Easy to use with no video editing experience required.
• Ability to collaborate on video production in real time.
• Lip syncing and micro gestures to customize avatars.
• Limited customization for highly complex video projects.
• Expensive for individuals or small businesses.

Use Cases

• Corporate training: Synthesia allows companies to develop comprehensive training materials. This is ideal for onboarding new employees, educating staff on new procedures or policies, and providing ongoing professional development. 
• Marketing videos: Businesses can produce visually appealing and compelling videos for product launches, promotional campaigns, social media advertisements, and customer testimonials. The platform’s editing tools and customizable features ensure that marketing videos align perfectly with the brand’s identity and appeal to the target audience. Additionally, the text-to-video generator allows for quick updates and adaptations to marketing strategies, keeping content fresh and relevant.

Pricing

• Free plan: Includes: 36 minutes of video per year, 6 AI avatars, support for 120+ languages and voices, 60+ video templates, and allows for image and video uploads.
• Starter plan: $22/month (billed annually). Includes: 120 minutes of video per year, 70+ AI avatars, an avatar builder, AI video assistant, and the ability to create a custom personal avatar.
• Creator plan: $67/month (billed annually). Includes: 360 minutes of video per year, 90+ AI avatars, and additional features such as custom fonts, a branded share page, and CTA on share pages.
• Enterprise plan: Custom pricing. Provides unlimited video minutes, 140+ AI avatars, team collaboration tools, 1-click translations, and priority support.